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Storytelling with Data: A Data Visualization Guide for Business Professionals

Storytelling with Data: A Data Visualization Guide for Business Professionals - Free Ebook Download

Book Detail

Author/Editor(s): Cole Nussbaumer Knaflic
Publication Date: November 2, 2015
ISBN-10: 1119002257
ISBN-13: 978-1119002253
Language: English
Edition: 1
Publisher: Wiley
Size: 6.37 MB
Format: pdf

Book Description

Don't simply show your data—tell a story with it!
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:
  • Understand the importance of context and audience
  • Determine the appropriate type of graph for your situation
  • Recognize and eliminate the clutter clouding your information
  • Direct your audience's attention to the most important parts of your data
  • Think like a designer and utilize concepts of design in data visualization
  • Leverage the power of storytelling to help your message resonate with your audience

Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

About the Author

Cole Nussbaumer Knaflic tells stories with data. She is the author of Storytelling With Data: A Data Visualization Guide for Business Professionals and writes the popular blog storytellingwithdata.com. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world.

Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on the Google People Analytics team. At Google, she used a data-driven approach to inform innovative people programs and management practices, ensuring that Google attracted, developed, and retained great talent and that the organization was best aligned to meet business needs. Cole traveled to Google offices throughout the US and Europe to teach the course she developed on data visualization. She has also acted as an adjunct faculty member at MICA, where she taught Introduction to Information Visualization.

Cole has a BS in Applied Math and an MBA, both from the University of Washington. When she isn't ridding the world of ineffective graphs one pie at a time, she is baking them, traveling, and embarking on adventures with her husband and two young sons in San Francisco.

Reviews

In Storytelling with Data, Cole has created an of-the-moment complement to the work of data visualization pioneers like Edward Tufte. She's worked at and with some of the most data-driven organizations on the planet as well as some of the most mission-driven, data-free institutions. In both cases, she's helped sharpen their messages, and their thinking.

--Laszlo Bock, SVP of People Operations, Google, Inc. and author of Work Rules!
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