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From Numbers to Words: Reporting Statistical Results for the Social Sciences

From Numbers to Words: Reporting Statistical Results for the Social Sciences - Free Ebook Download

Book Detail

Author/Editor(s): Susan Morgan, Tom Reichert, Tyler R. Harrison
Publication Date: August 14, 2016
ISBN-10: 1138638080
ISBN-13: 978-1138638082
Language: English
Edition: n/a
Publisher: Routledge
Size: 20.5 MB
Format: pdf

Book Description

This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides instruction re the representation of these results in text and visual formats. This unique research companion serves as a must-have reference for advanced students doing quantitative research and working with statistics, with the goal of writing up and publishing their findings; it also serves as a useful refresher for experienced researchers.

About the Author

Susan E. Morgan is the Associate Dean for Research as well as the Director for the Center for Communication, Culture, and Change, and a Full Professor in the Communication Studies department in the School of Communication at the University of Miami in Coral Gables, Florida. Her research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations.

Tom Reichert is Department Head, Advertising and Public Relations, and the Athletic Association Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His research interests include advertising and mass communication content and effects. He has written or edited seven books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture.

Tyler R. Harrison is Professor in Communication Studies at the University of Miami. His research interests focus on the design of communication processes and systems to improve individual, organizational, and societal outcomes. His work in this area has focused on health communication and conflict management.

Reviews

This is one of the best possible books on reporting and making meaning out of statistics. The descriptions of effect size are very meaningful and important. An excellent, small-sized reference for any researcher. Outstanding book.

--K. Shorner-Johnson, Amazon Customer Reviews

I am so glad I bought this book! It is very helpful in how to write results for specific tests such as ANOVA, correlation, T-test and how to create APA Style tables of categorical and scale data...this was good for class and for my research... .

--Trina, Amazon Customer Reviews
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