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The Analytics Revolution: How to Improve Your Business By Making Analytics Operational In The Big Data Era

The Analytics Revolution: How to Improve Your Business By Making Analytics Operational In The Big Data Era - Free Ebook Download

Book Detail

Author/Editor(s): Bill Franks
Publication Date: September 29, 2014
ISBN-10: 111887367X
ISBN-13: 978-1118873670
Language: English
Edition: 1
Publisher: Wiley
Size: 3.30 MB
Format: pdf

Book Description

Lead your organization into the industrial revolution of analytics with The Analytics Revolution

The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not.

The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important.

The book includes:
  • An overview of what operational analytics are and what trends lead us to them
  • Tips on structuring technology infrastructure and analytics organizations to succeed
  • A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered
  • Guidance on how to justify, implement, and govern operational analytics

The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

About the Author

Bill Franks is the Chief Analytics Officer for Teradata, where he provides insight on trends in the analytics and big data space and helps clients understand how to use them to improve their business. His expertise is in translating complex analytics into terms that business users can understand. Franks is the author of Taming the Big Data Tidal Wave (Wiley, 2012), which was listed on Tom Peters' 2014 list of "Must Read" books. He is also a faculty member of the International Institute for Analytics.


Realizing significant, sustainable benefit from data and analytics is becoming more of an organizational change management initiative than a technology project. In The Analytics Revolution, Bill Franks uses his experiences as a practitioner in the trenches and a consultant in the C-suites to help leaders gracefully move their organizations to a game-changing level of analytic value.

--Kathy Koontz, Associate Vice President, Customer Insights and Analytics, Nationwide

If you are an executive, you need this book. While the standard fare of most books on analytics is—understandably—a technical 'geek out' session, the enterprise leader must instead gain view of the full landscape of analytics value, strategy, and process, as well as a map of pitfalls and how they're best avoided. The Analytics Revolution brings this landscape into clear view.

--Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

This book is a must-have for professionals who want to effectively use big data to free companies to innovate. Bill precisely captures the most imperative incoming wave of the big data revolution, which is operationalizing decision making processes by using data in a massive scale, but not making data-driven decisions only at the strategic level. This is great news for business!

--Simon Zhang, Senior Director, Business Analytics, LinkedIn Corp

Data and analytics don't create value until they change how something is done. Operational analytics is that change—on a scalable and repeatable basis—and Franks provides a roadmap for how to succeed with it.

--Blake Johnson, Consulting Professor, Department of Management Science and Engineering, Stanford University

Organizations are understanding that Big Data and Analytics can provide a competitive advantage and are clamoring for information on making this promise a reality. In The Analytics Revolution, Bill Franks provides a practical guide for making analytics operational and a cornerstone of organizational decision making. Bill's expertise and passion for the topic shines as he explains this revolution, steps for implementation, and pitfalls to avoid. Business leaders will appreciate Bill's ability to demystify this important yet misunderstood topic.

--Jack Levis, Senior Director of Process Management, UPS

I thoroughly enjoyed Bill's latest book. In The Analytics Revolution, Bill once again demonstrates his rare ability to take a complex, technical topic, and convey what is truly essential to every senior business manager. As Bill so effectively articulates, the analytics revolution is underway and promises to fundamentally change how business operates. This is not an IT practitioner's guide—rather, it is a primer for the seasoned business manager. It cuts through the hype and informs the manager of what he or she must know to operationalize analytics within the company's business processes.

--Mark A. Van Sumeren, Senior Vice President, Strategy & Business Development, Owens & Minor, Inc.
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