Book DetailAuthor/Editor(s): Frank Rothaermel
Publication Date: January 9, 2014
Size: 10.9 MB
Book DescriptionStrategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
The content of the book is really well written and easy for students to understand.
--Briana sell, Amazon Customer Reviews
I further recommend that any academic teaching a course on International Business at either the undergraduate or graduate level use this textbook in their course.
--Arnold E. Rubinoff, Amazon Customer Reviews
Moreover, the book offers a vast variety of up-to-date case studies that highlight the concepts within a pragmatic context.
--Uriel Stettner, Amazon Customer Reviews