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Writing Health Communication: An Evidence-based Guide

Writing Health Communication: An Evidence-based Guide - Free Ebook Download

Book Detail

Author/Editor(s): Charles Abraham, Marieke Kools
Publication Date: December 31, 2011
ISBN-10: 1847871860
ISBN-13: 978-1847871862
Language: English
Edition: 1
Publisher: SAGE Publications Ltd
Size: 8.52 MB
Format: pdf

Book Description

Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.

The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of:
  • Choosing an approach
  • Message framing
  • Text design and layout
  • Using graphics
  • Computer tailoring

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.

About the Author

Charles Abraham is Professor of Behaviour Change in the Peninsula College of Medicine & Dentistry at the University of Exeter, UK. He conducts research into health promotion and sustainable energy use, and studies motivational and volitional processes that regulate action. His research focuses on developing and evaluating behaviour change interventions. Charles also provides training, consultancy and policy advice. Charles is a visiting professor at the Universities of Sussex, Nottingham and Maastricht, and a Research Associate at the Center for Health, Intervention, and Prevention (CHIP) at the University of Connecticut. He has been co-editor of the journal Psychology and Health and was the founding chair of the British Psychological Society, Division of Health Psychology. Charles has also worked as a research consultant to the Department of Health in the UK. He was a member of the National Institute for Health and Clinical Excellence (NICE) group which developed the 2007 guidelines on Behaviour Change practice and was Specialist Advisor to the House of Lords Select Committee on Science and Technology inquiry into Behaviour Change in 2011.

Marieke Kools is a behavioural scientist at the Faculty of Health, Medicine and Life Sciences at Maastricht University in the Netherlands. With a background in experimental cognitive psychology (cognitive educational psychology as well as cognitive ergonomics), her research focuses on the usability of written information, with a specific interest in health education materials. Central in her applied experimental studies is the question of how layout and design characteristics can influence message comprehension and attention processes in readers. Marieke uses existing health education brochure materials to assess effects of textual as well as graphical design elements on how readers use and understand these materials. Marieke also provides training and consultancy regarding the design and evaluation of health promotion materials. She recently shifted her focus towards teaching and coaching medical doctors at the Institute of General Practitioners Education at Maastricht University.
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